The aim of the ERDF operation has been to showcase the tangible and intangible heritage of the Viscountcy of Cabrera, creating a compelling joint proposal to attract new cultural and tourism audiences to the participating municipalities by promoting cultural and economic activity centered on resources linked to the Viscountcy.
Actions of the FEDER Operation “Cabrera Viscounty cultural tourism product”:
1. Conceptualization: selection of key elements, definition of the global narrative and each element, product brand image.
2. Valorization of tangible and intangible heritage elements: signage of elements and locations, itinerary design, virtual interpretation.
3. Adaptation of interpretive spaces:
Cabrera Viscounty Interpretation Centre at Montsoriu Castle
Montsoriu Batllia Dissemination and Research Centre (Arbúcies)
4. Integration of existing offer: web portal (promotion and marketing) of the Cabrera Viscounty and integration of existing offer into the portal.
5. Creation of complementary offer: development of new products, experiences and services in public-private collaboration.
6. Marketing, promotion and commercialization support: editing of graphic and multimedia materials, promotional and marketing actions, incorporation of the product into the territorial tourism strategy.
This project is co-financed by the European Regional Development Fund of the European Union within the framework of the FEDER Operational Program of Catalonia 2014-2020.
With the support of:
The European Regional Development Fund (ERDF) aims to strengthen socio-economic cohesion within the European Union by correcting imbalances between its regions.
The ERDF pays special attention to the specific characteristics of each region. ERDF action has been designed to reduce socio-economic and environmental problems in urban areas and focuses specifically on sustainable urban development. At least 5% of ERDF resources are reserved for this task, through “integrated actions” managed by cities.
Areas that are geographically disadvantaged due to natural causes (remote, mountainous or sparsely populated areas) benefit from special treatment. Finally, outermost regions also benefit from specific ERDF assistance to address potential disadvantages due to their remoteness.
